I have been innovating for over 30 years, and I have learnt a lot. Some experiences were good, some bad, but all essential.


Lloyd Ernst, an entrepreneur with over three decades of experience, has made significant contributions to the IT industry as an internet pioneer. His journey from co-founding PowerUp ISP in a humble garage to establishing Australia’s largest web hosting company, WebCentral, exemplifies his commitment to innovation and excellence.

Lloyd has worked with a number of industry heavyweights including Apple and Microsoft. He is now focused on redefining the outsourcing industry through the seamless integration of technology and the people who use it. He is dedicated to creating the technology that will reshape the sector, by providing staff with the tools they need, and the customers the experience they want.

Outsourcing platform and software


The Journey

Lloyd began his entrepreneurial journey in the early 90s, co-founding PowerUp ISP, which grew to become Queensland’s largest ISP. He then established WebCentral, earning accolades such as the Microsoft Global Hosting Company of the Year.

Joining the board of PIPE Networks in 2005, Lloyd facilitated significant growth, deploying infrastructure and pioneering submarine fiber optic cables. Venturing into China, he founded Sinocode, focusing on software development and QA outsourcing.

Recognizing the Philippines as an ideal location for remote staffing, Lloyd started Cloudstaff with just seven employees, initially supporting Sinocode. Witnessing the growing demand for Cloudstaff’s services, the two entities merged. Since then, Cloudstaff has experienced rapid growth, doubling in size annually and expanding to nearly 6000 employees with offices worldwide.



A true visionary, Lloyd Ernst understands the pivotal role of technology in shaping the future of industries. His focus on innovation led him to found Cloudstaff in 2009, a company dedicated to revolutionizing the outsourcing industry through innovation and technology. Lloyd believes in harnessing the power of AI to drive efficiency and excellence in outsourcing solutions.


PowerUp and WebCentral were built on automation and innovation. At their peak, these companies were Queensland’s largest ISP and Australia’s largest web hosting company.


In the early days of web and email hosting, Lloyd drove the development of innovative software solutions for domain management, server deployment, and performance enhancements.

Security and monitoring

Lloyd helped develop security, monitoring and power management tools and services for the windows platform.


Lloyd founded SinoCode and related companies, dedicated to building and supporting the development of modern software.

Mobile first

As modern mobile technology became more accessible, Lloyd focused on building mobile-first projects, recognising the potential of these devices.


Lloyd understands that staff are the most valuable asset an organsation has, and promotes positive corporate culture through the merger of technology and colloboration.



With a deep-rooted passion for technology, Lloyd constantly explores its potential to transform industries. He envisions a future where technologies like AI and machine learning will revolutionize the BPO and Call Center industries. Lloyd’s commitment to innovation and education is evident through his advocacy for training programs and initiatives that foster learning and growth.



As a technology visionary, Lloyd understands that AI is critical to the evolution of the outsourcing industry and is committed to creating the tools for the future.

He has always been at the forefront of technological developments and from the very beginning, focusing on building systems and infrastructure are completely scalable and accessible with one goal in mind — to provide seamless integration between the technology and the people who use it.

He understands the importance of “serving the user”, developing systems and tools that deliver solutions that are distinctly human. “We give users a simple, direct and enjoyable way to access the information and tools they need to perform their role. We never get between the user and what they are trying to do.”


Get Connected.

Lloyd is deeply passionate about innovation, firmly believing that the best ideas emerge from collaboration. He is committed to education and idea-sharing, aiming to shape a better future.

Let’s Talk Innovation

Learn about Lloyd’s journey and how innovation has benefited the businesses and industries he works with.

Let’s Talk Technology

Lloyd is continually at the forefront of the latest technological developments and is committed to exploring their potential to advances.

Let’s Talk Outsourcing

Lloyd founded Cloudstaff with the goal creating a new class of outsourcing that combined professional staff, award-winning culture, and cutting edge technology.

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